Yesterday, Amazon released an update to their Community Guidelines along with this press release.
Important part is below:
- Offering compensation or requesting compensation (including free or discounted products) in exchange for creating, modifying, or posting content.
Meaning, Amazon will not allow product reviews that are given in exchange for discounted or free product and prohibits incentivized reviews unless they are facilitated through Amazon Vine program.
What does this mean for members of our Deals Club?
We no longer request or require our Buyers to leave a product review so they should handle these offers as any other product they purchase on Amazon (products without discount).
In their FAQ, Amazons says:
So, purchasing a product using a coupon that was received through our Deals Club is fine, as long as you do not request, require or exchange it for a review.
Sellers can continue to offer discounted products as that helps them to increase their social proof and improve product rank so they can make more sales and money in future. They just need to be careful not to ask for a review when distributing them.
AMZ.One operates based off Amazon’s written TOS and we will make any adjustments necessary to our platform to make sure it is safe for sellers and buyers.