Explain me a Super Url a bit more! -Ok, lets say you are selling a screen protector for Samsung S6, and you need a short link that will lead to that product. You also want to determine what keywords to use to make Amazon think that users are searching for and then clicking on your listings (lets say: screen, protector and S6). So, now you have an ability to generate a short link that will lead to your screen protector, and Amazon will think someone searched for “screen protector S6”, and in the results clicked on your product as most desirable. Amazon search engine will make that keywords more relevant for your product. This will greatly improve your product ranking.
OK, I checked some keywords. Is the URL the same all the time, with these keywords? -No, URL is randomly generated, with all combinations of selected keywords. You can also define some keywords to appear more often by changing Weight value. This value must be between 1 and 10, and higher value means more often appearance in URL.